Behavioural science is human

MoreThanNow is a behavioural change practice. Their approach is thoughtful and measured, no flashy initiatives here. To embed durable change, they apply the insights of behavioural science. Then they think small and test, test, test and test again...

So how do you engage clients with original ideas, new ways of working and a subject that seems obscure? We came up with a brand that treads the line between sophistication and playfulness to reflect MoreThanNow's thoughtful and human approach.

MoreThanNow Website and marque
Sage a magazine by MorethanNow

Bringing scientific concepts to life

Created initially to share and simplify MoreThanNow's behavioural science knowledge, illustration became a key element of the brand. By sprinkling in a little bit of humour, it also makes the sometimes-complex concepts more memorable.

MoreThanNow illustration
MoreThanNow illustration
MoreThanNow illustration
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Why so serious?

MoreThanNow publish white papers and articles that are well researched and thoughtful. Their aim is to democratise access to these insights. We chose a classic typeface that feels at home in the academic world, but used it playfully in places to reflect the human and open approach of MoreThanNow.

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